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Let me give you 9 reasons why you NEED to be Social:
1. Everyone is there
Over half of Americans have a Social Media Network Profile. From 24% last 2008 it went up to 56% last 2012.
Here in the Philippines there were 34 Million internet users, up by 44% from 2008
Filipinos view their social networks 15 Billion times in a month
Last 2012, Of the 901 Million Facebook users, 240 Million (27%) monthly active users (MAU) live in Asia and Australia, led by India (49.8 Million), Indonesia (43.8 Million), and the Philippines (28.3 Million)
2. Monitor, listen, and join conversations
Wouldn’t it be nice to know what your customers are saying about your organization, brand, product, and services real-time and be able to join the conversation and provide information when the need arises?
3. Establish yourself as a Social Authority
Imagine being able to influence people to buy your products or services because they trust you? Social Media can help establish your authority and credibility based on what you share on your social channels.
4. Improve customer service, communication channels, and PR
Imagine the ability to improve the quality of customer service and the way you communicate directly to your customers.
5. Brand loyalty and recognition
Gone are the days when you have to spend $200 – $500 in small focus groups. Through social media you get real-time feedback on how your product is doing and find possible way to improve them.
6. Grow your network and influence
Definitely one of the most attractive reasons why an organization goes social. You want to grow your reach and influence and Social Media provides that platform even for small and medium businesses.
7. Attract new business
Who doesn’t want to gain new customers?
8. Influence SEO
Search results are no longer just influenced by tags, keywords, and word volume. Search engines are getting smarter and are getting more social. Search engines are already looking into providing search results based on your connections. A good example is Google (Google+) and Bing’s (Social Friendly Search) new search algorithm.
9. Meaningful conversation with customers
Prior to Social Media, Advertising, PR, and Marketing revolves around the premise that audiences are there to listen to what they have to say about their organization, brand, or product. Social Media has forever changed the market. Today, Advertising, PR, and Marketing are disciplines that focus on providing meaningful conversations offering a lot of transparency and creating a genuine relationship with their audience.
Source: http://www.edisonresearch.com and http://www.factbrowser.com
Ayan is a driven social media consultant with extensive experience in the field of social. He designed and implemented social media strategies for companies in different industries such as telecommunications, government, sports, apparel, real estate, health and wellness to name a few.
Get Social with Ayan 