According to Wikipedia a Conversion Funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.
The metaphor of a funnel is used to describe the decrease in numbers that occurs at each step of the process.
How can you apply this in your Social Media efforts? I’ve created an illustration of the convention funnel and what you can do in each step.
Are you applying social media in your marketing conversion funnel? Share your experience. Leave your comments below.
Ayan is a driven social media consultant with extensive experience in the field of social. He designed and implemented social media strategies for companies in different industries such as telecommunications, government, sports, apparel, real estate, health and wellness to name a few.
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